Creativity in the World” is the creativity that exists when each human being is creating, thinking and acting in the realm of human affairs, whose condition is plurality, the simultaneous presence of innumerable perspectives and aspects in which the world presents itself and conditions everyone.

“Creativity in the world” is thought and action that take place in freedom and plurality. Our essential question is in what ways we can encourage this creativity of individuals?

This “creativity in the world” is the one that has no goals outside of itself, nor is a means to achieve certain ends. It’s the individual creativity that exists when each human being is creating in the world. In this complex web of relationships that exists wherever humans live together, unexpected and original situations are always happening. From these situations may arise human creations, which are thoughts and artistic works, but also the individual creative process that is essential for dealing with unexpected cases and problems. As such, we think that “creativity in the world” should be addressed and taken into account in everyday life, so that people can imagine and create different common spaces, with a better future and situations full of meaning.

Through the concept of “creativity in the world”, we try to understand the creative process in situations of the realm of human affairs, which concern everyone, without boundaries, parameters or prejudices. In order to realize these human affairs for which there is no common measure or denominator that can be invented, we rely on ideas and works of great creatives, such as the political theorist Hannah Arendt (such as “The Human Condition”) and artist Joseph Beuys (like “Our true Capital is our Creativity”), among many other creatives in the world. There are many situations that happen or can happen in which we can all be more creative (à la Beuys) in a world of plurality where the unexpected predominates (à la Arendt).

This is the framework of reflection for the posts and discussion on creativity, our freedom, the world and its plurality. Understanding one’s place in the world as a creative is very important in trying to realize the relations between the creative process and what we do in our everyday life. With this approach, we hope to be able to show the importance of “creativity in the world” to look for ways to improve the lives of everyone in the organizations and societies we live in, where everyone can also think and act in the world. “Creativity in the world” can constantly encourage people to think and act differently about what they can and cannot do and how they do it.

What is your perspective on this? Don’t you think, like Beuys’ works presented here can suggest, that everyone’s creativity and plurality are likely to be stifled?

Filipe Novais, Porto, Europe.

Note: This is part of a text I wrote and presented at a management and arts conference in June 2018, titled “Creativity in the World and Leadership in Organizations” (22 pp). If you want to read the Text, I can email it if you contact me to

Image: Joseph Beuys, “Plight”, 1958/1985, 43 rolls of felt, piano, black table, thermometer. And “Homogenous Infiltration for Grand Piano”, 1966. Georges Pompidou Center, Paris, France.

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